{"id":174,"date":"2020-03-04T10:53:22","date_gmt":"2020-03-04T10:53:22","guid":{"rendered":"http:\/\/47.91.249.110\/?page_id=174"},"modified":"2023-03-31T08:16:11","modified_gmt":"2023-03-31T08:16:11","slug":"about","status":"publish","type":"page","link":"https:\/\/wanginnovation.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"
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\/ ABOUT US<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Escape from the <\/span> Black Hole of Innovation.<\/span><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/div>Peter Drucker once said that \u201cInnovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.\u201d Unfortunately, innovation comes together with extremely high risks and low success rate. In 2021, the number of products launched in Tmall alone exceeded 200 million, namely 380 products per minute, which generated 1.4 trillion yuan annual revenues in total, less than 7,000 yuan per product per year. Innovation seems to be a black hole, devouring unrelentingly all the resources without any returns.<\/p>\n

        

<\/div>My partners and myself have been helping companies around the world to innovate \nsince two decades ago.<\/p>\n

        

<\/div>In China, we partnered with Great Wall Motors in 2002 and advised the company to \npivot from pick-up into SUV category. We rebranded its existing brand Saifu into Haval \nand launched the legendary national best-selling Haval H6 model, which has sold 5 \nmillion units since 2011 with 500 billion yuan in total up till now. We have been \naccompanying Wanglaoji brand for twenty years, either it was run by Jiaduobao \nCompany or Guangzhou Pharmaceutical Holdings. We have witnessed Wanglaoji \nherbal tea growing from an unknown local pharmaceutical drink into a national, even \nglobal, best-selling ready-to-drink tea brand. Currently, we are working together with \nthem to build a global brand \u2013 Walovi and the second growth curve \u2013 Ci Ning Ji. We \nhelped Robam Appliances Company create the strong suction range hood and achieve \nNo.1 globally in unit sales for 8 consecutive years since its launch in 2013. Since eight \nyears ago, we have been working together with Jinmailang Company in pioneering and \nleading the era of jumbo instant noodles in China, and building multiple brands \nreaching billion yuan sales, including Dajinye, Yitongban (1.5 buckets), Yidaiban (1.5 \nsachets) and Datangmian (Jumbo Noodles with Soup). We created the new category of \ncooled boiled bottled water by launching the brand Jinmailang Liangbaikai (Cooled \nBoiled Water), which triggered leading beverages manufacturers to follow suit. \nNowadays we are forging an even deeper partnership with Jinmailang by co-incubating \nthe MetaVita brand targeting at Gen-Z consumers. We recommended Toly Bread \nCompany inaugurate the era of short-shelf-life packaged bread. With its creative \nbusiness model \u2013 central factory + daily delivery of fresh bread, Toly Bread completely \ndisrupts the packaged bread category dominated by long-shelf-life products. We \nsupported Helens International Holdings Company in creating the category of social \nbar, which naturally and completely changes the bar chain industry in China. Right \nnow, we are cooperating with Helens to introduce a new craft beer brand with the \npositioning of \u201caffordable national craft beer\u201d to reshape Chinese beer market. We \nhave been collaborating with the national king of convenience store chain Meiyijia to \ndevelop its own private label brands to drive its steady expansion towards the target of \n\u201c100,000 stores\u201d.<\/p>\n

        

<\/div>In the United States, we have succeeded in building the largest Chinese food and \nbeverage import and distribution platform in the North America \u2013 OCM Globe Inc., who \nhas extensive distribution networks covering online and offline retailing and food service channels. OCM brings together dozens of Chinese top food and beverage \nbrands, including Genki Forest, Weilong, Haitian, Mengniu, Jinmailang and \nDaoxiangcun etc. with the mission of \u201cmaking the world adore and adopt Chinese \ntastes\u201d.<\/p>\n

       

<\/div>This brochure summarizes the methodology we have been using in consulting and \ninvesting for the past 20 years. Generally speaking, the success rate was about 30% \nfor the first 10 years. Putting differently, 1 out of 3 was successful, while the other 2 are \nless satisfying. For the second 10 years, we have seen significant improvement in \nterms of success rate with 1 out of 2 succeeding. Over recent a few years, on one \nhand, we continue to enhance our methodology; on the other hand, we put more \nefforts in helping clients to build internal innovation system and capabilities with two \ncritical experiments and explorations:<\/p>\n

        

<\/div>Firstly, we advise and drive clients to build in-house innovation department, splitting \ninto two teams competing against each other internally, which we call them Team Red \nand Team Blue. At the same time, both Team Red and Blue compete against external \nconsultants and mercenaries. Such a combination, Team Red + Team Blue + \nconsultants\/mercenaries, plays vital role in innovating. The best case is Jinmailang\u2019s \nPositioning Research Institute, which was founded in 2017 with only a few people \nturning into a team of almost 100 people now. This innovation system contribute \nsignificantly to Jinmailang\u2019s new product developments in recent years.<\/p>\n

        

<\/div>Secondly, we get our hands dirty and dip our toes deep in the water. We have been \ndeeply involving into the whole supplying and distributing chain of clients. from \nmaterial and equipment manufacturers such as DuPont, Krones and Sidel to retailers \nsuch as Meiyijia, Tmall and Sysco, we visit frontiers as well as endpoints of clients to \nforge close collaboration and explore innovation opportunities. To be equipped with \nstronger sense of business and consulting, we have been piloting in co-founding start-ups and co-building brands with clients so that we can truly put our feet into clients\u2019 \nshoes to understand the obstacles and challenges they are facing every day.<\/p>\n

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<\/div>The whole world is turbulent. The global industry chain is reconstructing. The restoring \nof the United States manufacturing is accelerating. China is speeding up in building a \nunited national market. At such historical moment, Wang Innovation would \nlove to share our experiences, learnings, frameworks and methodology over the past \n20 years with Chinese entrepreneurs, hoping to help Chinese companies locate \npotential markets, seize the trends, take the opportunities, formulate great strategies, \nfocus on promising segments, spark great innovations, launch best-selling products, \ncreate leading brands and do great jobs to pay tribute to the great time!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WANG Gang<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CEO of Wang Innovation<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Peter Drucker once said, \u201cBecause the purpose of business is to create a customer, the business enterprise has two \u2013 and only two \u2013 basic functions: marketing and innovation.\u201d<\/h4>\n\n

In the past, it was the marketing era \u2013 marketing lead the show, so the CEO of the company should first be the CMO. For the future, it\u2019s the innovation era. Now, the CEO should first be the CIO (Chief Innovation Officer). <\/h4>\n \n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Why the US<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The United States is the country with the strongest spirit, motivation, mechanism, and method of innovation. That\u2019s why at the end of 2018 we decided to establish Wang & Partners Innovation in the United States. We hope to graft America\u2019s most powerful innovation resources to our clients, and help their companies win the future. \u00a0 \u00a0<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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What keeps us going<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The United States is the country with the strongest spirit, motivation, mechanism, and method of innovation. That\u2019s why at the end of 2018 we decided to establish Wang & Partners Innovation in the United States. We hope to graft America\u2019s most powerful innovation resources to our clients, and help their companies win the future.<\/span><\/p>

Because of the innovative launch of the Olympic Global Partnership Program, the 1984 Los Angeles Olympics became profitable for the first time in the history of modern Olympics. Wang & Partners Innovation sees the Olympic Games returning to Los Angeles in 2028 as a timely opportunity to set a goal for itself: work with one to two companies to create innovation, grow into world-class brands, and become partners in the 2028 Los Angeles Olympics.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\/ The Team<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get to know us<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tong Yan<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Analyst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t

Lector Ye<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Analyst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\/ \u5173\u4e8e\u6211\u4eec \u7a81\u7834 \u521b\u65b0\u9ed1\u6d1e.         \u5fb7\u9c81\u514b\u8bf4\uff0c\u521b\u65b0\u662f\u4f01\u4e1a\u5bb6\u7cbe\u795e\u7684\u6838\u5fc3\uff0c\u521b\u65b0\u9a71\u52a8\u4f01\u4e1a\u53d1\u5c55\u3002\u4f46\u662f\uff0c\u521b\u65b0\u53c8\u6709\u5de8\u5927\u98ce\u9669\uff0c\u6210\u529f\u7387\u6781\u4f4e\u30022021\u5e74\uff0c\u4e2d\u56fd\u5e02\u573a\u4ec5\u5929\u732b\u4e0a\u65b0\u4ea7\u54c1\u7684\u6570\u91cf\u5c31\u8d85\u8fc72\u4ebf\u6b3e\uff0c\u76f8\u5f53\u4e8e\u5e73\u5747\u6bcf\u5206\u949f380\u6b3e\u65b0\u54c1\u4e0a\u5e02\uff1b\u5168\u5e74\u65b0\u54c1\u6210\u4ea4\u989d\u7ea61.4\u4e07\u4ebf\u5143\uff0c\u610f\u5473\u7740\u5e73\u5747\u6bcf\u6b3e\u65b0\u54c1\u5e74\u6210\u4ea4\u989d\u4e0d\u52307000\u5143\u3002\u521b\u65b0\u72b9\u5982\u9ed1\u6d1e\uff0c\u4e0d\u505c\u541e\u566c\u8d44\u6e90\uff0c\u5374\u96be\u89c1\u56de\u62a5\u3002       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mechanism, […]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/wanginnovation.com\/en\/wp-json\/wp\/v2\/pages\/174"}],"collection":[{"href":"https:\/\/wanginnovation.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wanginnovation.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wanginnovation.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wanginnovation.com\/en\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":0,"href":"https:\/\/wanginnovation.com\/en\/wp-json\/wp\/v2\/pages\/174\/revisions"}],"wp:attachment":[{"href":"https:\/\/wanginnovation.com\/en\/wp-json\/wp\/v2\/media?parent=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}