{"id":1555,"date":"2023-01-05T04:22:09","date_gmt":"2023-01-05T04:22:09","guid":{"rendered":"http:\/\/wanginnovation.com\/?post_type=portfolio&p=1555"},"modified":"2023-03-31T08:20:29","modified_gmt":"2023-03-31T08:20:29","slug":"%e7%8e%8b%e8%80%81%e5%90%89%e5%87%89%e8%8c%b6","status":"publish","type":"portfolio","link":"https:\/\/wanginnovation.com\/en\/portfolio\/%e7%8e%8b%e8%80%81%e5%90%89%e5%87%89%e8%8c%b6\/","title":{"rendered":"Wanglaoji Herbal Tea"},"content":{"rendered":"
\u00a0 \u00a0 \u201cStrategy is not predicting the future. Instead, it's about making decisions today to be \nready for an uncertain tomorrow.\u201d<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\u2e3aPeter Drucker<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Illustration 4.1 A Bottle so Distinct that it could be Recognized by Touch in the Dark or \nLying Broken on the Ground.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Illustration 4.2 The Manuscript of Contour Bottle<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Illustration 4.3 The Patent of Coca-Cola Contour Bottle Designed in 1915<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Illustration 4.4 The Coca-Cola Santa Claus Image has been Recognized Globally<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Illustration 4.5 On the Battlefield of World War II, Coca-Cola became an Essential \nMilitary Provision for the Armed Forces.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Illustration 4.6 The Artwork Coca-Cola by Andy Warhol<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Illustration 4.7 Wanglaoji Red Can format has been Used for 20 Years since Launch<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Illustration 4.8 \u201cTo Prevent Inner Heat, Drink Wang Lao Ji\u201d<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Illustration 4.9 In 2006, Approved by the State Council, Wanglaoji was Listed as the \nFirst Batch of National Intangible Cultural Heritage<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \u00a0 \u00a0 \u00a0 \u00a0 Illustration 4.10 In 2018, the First Oversea Herbal Tea Museum of Wanglaoji Opening in \nManhattan, New York<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \u00a0 \u00a0 \u00a0 \u00a0 1. Always focusing on the Red Can<\/strong><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
2. Always focusing on the positioning of \u201cTo Prevent Inner Heat, Drink \nWanglaoji\u201d<\/strong><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
3. Always focusing on being the ambassador of Chinese Herbal Tea<\/strong><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
4. Always focusing on building a global brand<\/strong><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
INNOVATION CASES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t