Because it is the purpose to create a customer, any business enterprise has two – and only two – basic functions: marketing and innovation.
– Peter Drucker
/ 创新案例
A selection of case studies
/ 关于我们
We turn ideas into revenue
德鲁克说,“企业的目的是创造客户……客户是唯一的利润中心……所以任何企业有且只有两个基本职能:营销和创新。” 过去是营销为王的时代,企业CEO(首席执行官)首先应该是CMO(首席营销官);未来则是创新为王的时代,CEO首先应当是CIO(首席创新官)。
/ The Team
Gang Wang
Founder
Di Deng
Managing Partner
Yang Lu
Consultant
Ian Huang
Consultant
Summer Xu
Analyst
Ruoming Li
Analyst
Tong Yan
Analyst
Lector Ye
Analyst