Because it is the purpose to create a customer, any business enterprise has two – and only two – basic functions: marketing and innovation.
– Peter Drucker
/ 创新案例
A selection of case studies
/ 关于我们
We turn ideas into revenue
德鲁克说，“企业的目的是创造客户……客户是唯一的利润中心……所以任何企业有且只有两个基本职能：营销和创新。” 过去是营销为王的时代，企业CEO（首席执行官）首先应该是CMO（首席营销官）；未来则是创新为王的时代，CEO首先应当是CIO（首席创新官）。
/ The Team
Gang Wang
Founder
Di Deng
Managing Partner
Yang Lu
Consultant
Ian Huang
Consultant
Summer Xu
Analyst
Ruoming Li
Analyst
Tong Yan
Analyst
Lector Ye
Analyst
