Leading by Innovating.

The best way to predict the future is to create it.

Because it is the purpose to create a customer, any business enterprise has two – and only two – basic functions: marketing and innovation.

– Peter Drucker

INNOVATION CASES

A selection of case studies

One

Seize the trend

Great Wall Motors

taking the throne of Chinese SUV by pioneering and leading the trend

Two

Choose the right timing

OCM Globe

building the No.1 Chinese food and beverages distribution platform by choosing the perfect timing

Three

Design growth plan

Jinmailang Beverage

conquering the packaged water market with the strategy of creating multiple growth curves

Four

Focus

Wanglaoji Herbal Tea

becoming the No.1 can of Chinese beverage by focusing on 4 areas

Five

Innovate

Helen’s Bar

reconstructing the Chinese bar chain with disruptive innovation

Six

Positioning

Robam Appliances

strong suction range hood — winning share of market and share of mind

Seven

Build activity system

Toly Bread

growing into Chinese Yamazaki with daily delivery of fresh bread

Eight

Evolve

Jinmailang Instant Noodles

from innovating products to innovating system

Nine

Diverge

Meiyijia

creating the second growth curve by incubating private label brands

/ ABOUT US

We turn ideas into revenue

The CEO of the company should first be the CMO. While, the future would be the innovation era, the CEO should first be the CIO (Chief Innovation Officer).

/ The Team

Gang Wang

Founder

Di Deng

Managing Partner

Yang Lu

Consultant

Ian Huang

Consultant

Summer Xu

Analyst

Ruoming Li

Analyst

Tong Yan

Analyst

Lector Ye

Analyst

Leading by Innovating.

The best way to predict the future is to create it.

Because it is the purpose to create a customer, any business enterprise has two – and only two – basic functions: marketing and innovation.

INNOVATION CASES

A selection of case studies

One

Two

Three

Four

Five

Six

Seven

Eight

Nine

/ ABOUT US

We turn ideas into revenue

/ The Team

Gang Wang

Di Deng

Yang Lu

Ian Huang

Summer Xu

Ruoming Li

Tong Yan

Lector Ye

/ Contact Us

Contact Us

Lector Ye

Analyst

Tong Yan

Analyst

Summer Xu

Analyst

Ian Huang

Consultant

Join our We Chat Thread

Ruoming Li

Analyst

Qingze Zhao

Consultant

Yang Lu

Consultant

Di Deng

Partner of Wang & Partners Innovation

Gang Wang

Founder of Wang & Partners Innovation